UMG, Sony, Warner Secure Licensing Agreements with AI Music Platform KLAY
Los Angeles-based KLAY Vision Inc. has successfully established licensing agreements with major music labels including Universal Music Group, Sony Music Entertainment, and Warner Music Group. These collaborations were announced on November 20, aiming to enhance music experiences for audio enthusiasts through innovative AI technology.
Details of the Licensing Agreements
The agreements with these music giants allow KLAY to further develop an AI music platform. This platform intends to create immersive and interactive listening experiences powered by KLAY’s proprietary Large Music Model, which is trained exclusively on licensed music.
- Universal Music Group
- Sony Music Entertainment
- Warner Music Group
Innovative Approach to AI in Music
KLAY has spent over a year collaborating with key stakeholders in the music industry. Their focus is to establish a robust licensing framework that empowers all independent labels, artists, publishers, and songwriters. This inclusive approach aims to create a scalable foundation for an AI-driven music ecosystem.
Key Personnel at KLAY
The leadership team at KLAY includes experienced professionals:
- Ary Attie – Founder & CEO, a musician with a passion for technology.
- Thomas Hesse – Co-Founder & Chief Content and Commercial Officer, previously at Sony Music.
- Björn Winckler – Chief AI Officer, previously involved with Google DeepMind’s music projects.
- Brian Whitman – Chief Technology Officer, formerly a Principal Scientist at Spotify.
Statements from Industry Leaders
Carletta Higginson, EVP and Chief Digital Officer at Warner Music Group, praised KLAY for advancing technology while ensuring the protection of artists’ rights. Michael Nash, EVP and Chief Digital Officer at Universal Music Group, emphasized the importance of ethical practices in the development of generative AI products.
According to Dennis Kooker, President of Global Digital Business at Sony Music, the partnership with KLAY is essential for creating next-generation music experiences while respecting licensing agreements.
KLAY’s Vision for the Future
Ary Attie highlighted KLAY’s commitment to earning the trust of artists and songwriters. He noted that KLAY’s mission is to enrich music experiences, creating new avenues for sharing and valuing music.
The new licensing agreements with major labels mark a significant milestone in the integration of AI technology within the music industry, aiming to reshape how audiences connect with their favorite artists.
