Paramount Secures UK Broadcast Rights for Champions League Starting 2027
Paramount has secured the broadcasting rights for the UEFA Champions League in the UK starting in 2027. This historic deal is set to run through 2031 and represents a significant investment by the media giant.
Details of the Broadcasting Rights Deal
Reports indicate that Paramount will pay significantly more than the current annual deal worth over £1 billion established with TNT. This move affirms the company’s commitment to expanding its sports broadcasting portfolio.
Competition in Sports Broadcasting
Amazon Prime will maintain its presence in the Champions League broadcasting landscape by continuing to air one match every Tuesday throughout the four-year period. This development adds to a competitive environment for football rights in the UK.
Impact on the Football Broadcasting Market
- The partnership between UEFA, the European Club Association, and Relevent facilitated this deal.
- Paramount had previously collaborated with UEFA for promotional content related to the Champions League draws.
- This new agreement is expected to benefit the Premier League by enhancing the presence of major broadcasters in the market.
Future Prospects
There has been speculation regarding Paramount’s interest in acquiring Warner Bros Discovery, which currently owns TNT. This potential acquisition could further reshape the broadcasting landscape in the UK.
Overall, Paramount’s successful bid for Champions League rights is a transformative step for both the company and football broadcasting in the region.
