“Viewers Flock to ‘Sunrise on the Reaping’ Trailer Premiere”
Lionsgate has generated significant buzz with the release of its first trailer for Sunrise on the Reaping, a highly anticipated prequel to the Hunger Games franchise. Released earlier this week, the trailer quickly amassed 109 million views within its first day, showcasing the studio’s marketing power.
Trailer Launch and Viewer Statistics
While 109 million views is impressive, it falls short compared to other major trailers released this year, such as Fantastic Four and Toy Story 5. Nonetheless, this debut ranks as the second-largest trailer launch in Lionsgate’s 27-year history. The record belongs to Michael, which achieved 116 million views in the same time frame just days earlier.
Movie Details and Plot Overview
Sunrise on the Reaping is based on a novel by Suzanne Collins, which is set to be released in 2025. The film features Joseph Zada as a young Haymitch Abernathy, who famously serves as a mentor to Katniss Everdeen in the original series. This prequel introduces a darker twist, as it requires each district to present four child tributes instead of the usual two.
Production and Release
- Distributor: Lionsgate
- Release date: November 20, 2026
- First trailer release: Week of October 2023
As the violence escalates, Haymitch faces the harrowing experience of watching more friends perish in the reaping. Lionsgate has already secured the film rights to the book before its publication, signaling its confidence in the franchise’s continued success.
Upcoming Trailers and Events
Fans can expect to see the trailer for Sunrise on the Reaping on the big screen ahead of the screening of Wicked: For Good. This prequel is positioned as a key event movie for the holiday season.
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