Caitlin Clark Influences Steph Curry’s Split from Under Armour
Recent reports indicate that Indiana Fever star Caitlin Clark played a crucial, albeit indirect, role in Stephen Curry’s split from Under Armour. This connection emerged from her decision regarding her first professional sneaker deal. Despite a strong pitch from Curry, Clark ultimately chose to partner with Nike, leaving the two-time NBA MVP disappointed.
Caitlin Clark’s Impact on Sneaker Deals
Clark’s choice to sign with Nike has been seen as a significant setback for Under Armour. According to Bloomberg’s Kim Bhasin and Randall Williams, Curry’s disappointment stemmed from Under Armour’s failure to secure Clark’s endorsement. This incident exacerbated existing frustrations regarding the company’s perceived underinvestment in basketball.
The State of the Sneaker Industry
The sneaker business has faced challenges in recent years. Major brands, including Nike and Jordan, have noted a decline in demand. However, there is substantial potential for growth in women’s basketball, an area that has received minimal attention from major apparel companies over the past decade.
- Adidas took 11 years between the releases of Candace Parker’s “Ace” line and Breanna Stewart’s first shoe with Puma.
- New names in the women’s basketball sneaker market include Sabrina Ionescu, A’ja Wilson, Angel Reese, and Jacy Sheldon.
Caitlin Clark, known for her remarkable college career at Iowa, is a standout player among these new endorsements. Her recent achievements, including being named Rookie of the Year and a first-team All-WNBA player in 2024, have only increased her marketability.
Financial Implications for Brands
According to sneaker insider Nick DePaula, Clark’s first shoe with Nike could represent a potential value of $100 million for the brand. This success is notable considering her endorsement contract is reported to be worth $28 million. Curry’s disappointment with Under Armour goes beyond financial implications—it highlights a missed opportunity for a strategic partnership that might have signified a stronger commitment to basketball.
Under Armour’s Basketball Division
Despite this setback, Under Armour continues to support its basketball division. The company features several notable athletes, including San Antonio Spurs guard De’Aaron Fox, Los Angeles Sparks guard Kelsey Plum, and LSU junior MiLaysia Fulwiley. However, the aftermath of losing Caitlin Clark may have lasting repercussions for the brand.
In conclusion, Caitlin Clark’s decision has had a ripple effect on the basketball sneaker market. As she rises in prominence, the industry’s focus on women’s sports continues to grow, presenting untapped opportunities for brands willing to invest. Under Armour’s loss may serve as a catalyst for change in how companies approach endorsements in this evolving landscape.
