Omnicom Executive to Head Private Equity-Affiliated Brand Consulting Firm
Alex Lubar has transitioned from his role as global chief executive at DDB Worldwide to become the CEO of Fundamentalco. This brand consulting firm specializes in working with private equity firms and their portfolio companies.
Leadership Change at Omnicom
Lubar’s departure from Omnicom Group comes at a significant time. The advertising agency is in the process of acquiring Interpublic Group of Companies. This acquisition aims to establish the largest advertising conglomerate globally in terms of headcount and revenue.
Details of the Transition
- Former Position: Global Chief Executive at DDB Worldwide
- New Role: CEO at Fundamentalco
- Focus: Brand consulting for private equity firms
- Current Context: Omnicom’s acquisition of Interpublic Group
This strategic move highlights the growing importance of brand consulting services, particularly for private equity-affiliated companies. The shift also underscores Lubar’s influence in the advertising industry as he takes on this new challenge.
