Black Friday Deals 2025: What’s Live Today, When to Shop, and the Smartest Buys by Category

Bassyonni

ago 1 hour

Black Friday Deals 2025

Black Friday is in full swing today (Thursday, Nov. 27, 2025), with the biggest retailers rolling out all-time-low prices across tech, home, toys, and fashion. Below you’ll find the live timelines, can’t-miss categories, and realistic price targets so you can zero in on genuine deals—not just noisy markdowns.

When Black Friday deals go live (and how long they last)

Amazon: Black Friday Week runs Nov. 20–28, with Cyber Monday on Dec. 1. Expect fresh “Today’s Deals” drops every few hours and category spotlights (electronics, beauty, toys) that refresh mid-day and late evening.
Walmart: “Deals Event 2” runs Nov. 25–30 (online only Nov. 25–27; in stores Nov. 28–30). Walmart+ members typically get 5-hour early access to online drops.
Other national chains: Major banners are firing daily doorbusters through the weekend, then pivoting to Cyber Monday (Dec. 1) and a “Cyber Week” tail.

Pro move: Add desired items to carts/lists in advance. When lightning deals trigger, you’ll see instant price updates and can check out faster.

Doorbuster cheat sheet (price targets worth jumping on)

These are credible 2025 floor prices we’re seeing today. If your cart meets or beats these, you’re doing great.

Gaming & subscriptions

PS5 console bundles: $399–$449 (Digital vs. 1TB bundle, often with Fortnite content and 1,000 V-Bucks).
Top PS5/Nintendo/Switch titles: 30–50% off; deluxe editions dip further late-night.
Accessories (controllers, headsets): 20–40% off; look for extra-controller bundles under $59.

Phones, earbuds & wearables

Flagship earbuds (incl. AirPods tier): $99–$169 depending on model/ANC features.
Android flagships (previous-gen): $150–$300 off unlocked; carrier promos stack with bill credits.
Smartwatches: 25–40% off; older gen models can slide under $199.

TVs & home theater

65" 4K TV (solid mid-tier): target $379–$499.
75" 4K TV: $599–$899 (step up for full-array local dimming).
Soundbars with sub: $129–$249; Atmos sets $279–$399.

Laptops & tablets

Everyday Windows laptop (i5/16GB/512GB): $399–$549.
Ultrabooks/premiums: $799–$1,099 with OLED/2.8K panels.
Tablets: entry-tier $59–$99; mid-tier media slates $119–$199.

Small appliances & vacuums

Stick vacs (cordless): $179–$299 for mid-range; premium lines $349–$499.
Air fryers/Instant Pot: $39–$99 depending on size/features.
Espresso/coffee makers: 20–45% off; bundles with milk frothers trend best value.

Toys & gifts

STEM kits, building sets: 30–40% off.
RC/ride-ons & scooters: 20–35% off; curbside pickup helps dodge shipping delays.

Today’s highlights to prioritize

PS5 bundles at their lowest pricing of the year (Digital vs. 1TB). If you see $399–$449 and it includes game currency or skins, buy; restocks can be choppy later today.
Nintendo & PS5 game sales at 50% off on many big titles—great time to load up on back catalog.
TVs: The 65" $3xx–$4xx doorbusters are limited-inventory, often refreshed at night. Look for models with at least HDR10, 60–120Hz, and 3+ HDMI ports.
Home run gifts: Robot vacuums under $199, cordless stick vacs under $249, and beauty tech with 40–55% cuts.

How to shop smarter (and avoid fake deals)

Check the model number. A 75" panel at $599 is tempting—ensure it’s not a stripped “holiday-only” SKU lacking local dimming or with two HDMI ports.
Use price trackers/history views. Many listings show crossed-out prices that were never real everyday prices. Compare against recent 90-day lows.
Stack the extras. Clip digital coupons, add store credit-card offers, and check cash-back portals for an extra 5–10% effective discount.
Leverage pickup. In-store/curbside pickup bypasses carrier delays and keeps you ahead of late-day stockouts.
Mind return windows. Holiday return extensions are great, but electronics may have stricter rules—keep boxes and accessories.

When to buy vs. when to wait

Buy today: Game consoles/bundles, loss-leader TVs, doorbuster small appliances, popular toys that sell out.
OK to wait for Cyber Monday: Laptops (especially premium configs), PC components, storage drives, software/security suites, select fashion/beauty where code stacking improves Monday.
Travel & experiences: Many promos unlock Sunday night into Monday with extra code stacking—set alerts.

Quick FAQ

What time do the best deals drop?
Early morning (7–9 a.m. ET), lunchtime refreshes, and late-night (10 p.m.–1 a.m. ET) see the biggest waves.

Are in-store deals better than online?
Most are price-matched. The store edge is instant pickup on hot items; the online edge is more frequent restocks.

Will prices fall further tomorrow?
Some will—but the best doorbusters vanish. If something is at your target price, don’t risk OOS.

For Black Friday 2025, the strongest values today are PS5 bundles at $399–$449, 65" TVs at $3xx–$4xx, top earbuds under $169, and robot/stick vacs well under prior lows. Build your cart now, stack coupons and cash-back, and pounce during the refresh windows to lock in the year’s best prices.