CEO Apologizes for Offensive Language in Black Friday Suit Deal Email
Maximilien Perez, the founder and CEO of xSuit, has issued an apology after a controversial email was sent to customers. The email, promoting a Black Friday deal, included an inappropriate subject line that read “Grow the f— up” and featured a fire emoji. This message was not well received and prompted significant backlash.
Background on the Incident
The initial email was dispatched on Wednesday, November 26, 2023. It aimed to highlight the brand’s Black Friday sale but instead sparked outrage due to its crude language. Following the negative reactions, Perez quickly sent a follow-up apology to their mailing list.
Content of the Apology
In the subsequent message, Perez expressed regret for the earlier email’s tone. He stated, “The subject line was unprofessional, disrespectful, and completely at odds with who we are.” His apology emphasized that the company is committed to values of respect and professionalism.
Company Values and Vision
Perez elaborated on the brand’s foundational principles. He affirmed that xSuit was established on the promise of providing confidence without arrogance. “Then we send something crude and try to justify it as edgy. You deserve better,” he noted.
About xSuit
Founded in the United States in 2017, xSuit specializes in “functional luxury” clothing for men. Each suit typically retails for around $500. On their website, the company describes its mission to create suits that are not only stylish but also practical for everyday life.
Maximilien Perez’s Philosophy
- Perez grew up admiring the significance of suits.
- He aimed to improve suit design by making them more comfortable and durable.
- The brand focuses on creating suits that can withstand the demands of real life.
Despite this controversy, the brand’s commitment to quality and innovation remains a central theme in its marketing efforts. Customers hope for more respectful communication as the company moves forward.
