James Cameron: AI’s Ability to ‘Create Actors’ is ‘Horrifying’
James Cameron has expressed strong concerns about the role of artificial intelligence in the film industry. The renowned director discussed these fears during an interview with CBS’ Sunday Morning, focusing on the unsettling capability of AI to “create actors.”
AI and Its Impact on Filmmaking
In the conversation, Cameron reflected on his experience while developing “Avatar” in 2005. He noted that some within Hollywood speculated he would use computer-generated imagery to replace live actors. However, he clarified that his approach aimed to enhance, rather than diminish, the actor-director connection.
A “Horrifying” Development
Cameron stated that the advancement of generative AI, which can fabricate characters and performances from simple text prompts, is disturbing. He emphasized that this technology contradicts the essence of filmmaking he holds dear.
Industry Reactions to AI Performers
The introduction of AI performers, such as Tilly Norwood, has ignited significant debate within the industry. Tilly Norwood was unveiled by comedian and producer Eline Van der Velden at the Zurich Summit in September. Van der Velden reported that her team had attracted interest from several talent agencies.
- Event: Introduction of Tilly Norwood
- Place: Zurich Summit
- Reactions: Backlash from industry leaders
Despite the outcry, Van der Velden is optimistic about AI’s future in filmmaking. She anticipates a gradual integration of AI technology in the industry, predicting that various effects and scenes will eventually be crafted using AI.
The Future of AI in Film
Van der Velden anticipates a shift towards full AI films in the coming years. She believes that audiences may not recognize the difference between traditional and AI-generated content. In her view, good storytelling will ultimately determine viewer engagement, rather than the nature of the actors themselves.
As the film industry evolves, the discussion around AI’s ability to “create actors” is likely to continue, raising important questions about creativity, authenticity, and the future of storytelling in cinema.
