Bad Bunny and Taylor Swift Reign Supreme

Spotify has released its 11th annual Spotify Wrapped, a popular year-end feature that summarizes personalized listening habits for users. This year, Bad Bunny has emerged as the global top artist, achieving over 19.8 billion streams. His album, DeBÍ TiRAR MáS FOToS, is recognized as the leading album of 2025.

Top Global Songs and Albums

The global music scene has also showcased notable tracks. The top global song is “Die With A Smile” by Lady Gaga and Bruno Mars. Other significant albums include:

• KPop Demon Hunters by KPop Demon Hunters Cast
• HIT ME HARD AND SOFT by Billie Eilish
• SOS Deluxe: LANA by SZA

U.S. Highlights

In the United States, Taylor Swift claims the title of top artist for the year. The album “I’m The Problem” by Morgan Wallen and the song “luther (with sza)” by Kendrick Lamar & SZA are also recognized as the top album and top song, respectively.

Spotify’s Podcast and Audiobook Success

Spotify continues to excel in the podcast domain, with “The Joe Rogan Experience” ranking as the number one global and U.S. podcast. Additionally, the new audiobook category is topped by “Fourth Wing” by Rebecca Yarros.

Innovative Wrapped Features

This year’s Wrapped introduces exciting new features. The Wrapped Party allows users to engage with friends by hosting live sessions to compare listening statistics. The Listening Age feature gives insights into how a user’s musical preferences stack up against others within the same age group.

Moreover, the Fan Leaderboards display users’ global ranks based on total listening time for specific artists. Spotify has also added new Clubs that categorize users based on streaming habits and preferences.

Real-World Engagement and Marketing

Spotify’s Wrapped initiative extends beyond the app. About 50 real-world fan experiences will take place in major cities worldwide. The campaign features a short film showcasing Sap Concho, the endangered Puerto Rican crested toad, which is a mascot for Bad Bunny’s album.

Global Artist Rankings

The current Spotify Wrapped Global Top Artists include:

• Bad Bunny
• Taylor Swift
• The Weeknd
• Drake
• Billy Eilish
• Kendrick Lamar
• Bruno Mars
• Ariana Grande
• Arijit Singh
• Fuerza Regida

Spotify Wrapped is a celebration of the year’s music and podcasts, reinforcing its significance among users and enhancing the platform’s marketing approaches.