Pantone Selects ‘Cloud Dancer’ White as 2026 Color of the Year

Pantone has unveiled its Color of the Year for 2026, selecting ‘Cloud Dancer,’ a pristine white hue under the code PANTONE 11-4201. The choice reflects a growing appreciation for simplicity and a desire for calm amidst a hectic world.

Pantone’s Color of the Year: Cloud Dancer

Described by Pantone as “a lofty white,” Cloud Dancer symbolizes a soothing influence in today’s society, which is increasingly valuing quiet reflection. With this annual selection, Pantone continues its tradition, established in 1999, of predicting the color that will encapsulate the global mood for the year ahead.

Widespread Influence Across Industries

In 2026, Cloud Dancer is set to grace a variety of products. From Motorola smartphones to Post-it Notes and Joybird furniture, this color’s presence will be felt across many consumer items. According to Laurie Pressman, vice president of the Pantone Color Institute, this shade resonates with what people currently seek.

Trend Forecasting and Cultural Reflections

The Color of the Year serves a dual purpose: it forecasts buying patterns and honors prevailing trends in fashion, design, and lifestyle. Observers note that hues like Cloud Dancer already fit into the modern aesthetic of quiet luxury, which emphasizes understated elegance and neutrality.

Historical Context and Symbolism

2026 marks the first time Pantone has designated a shade of white as its Color of the Year. Previous colors also aimed to promote tranquility. In 2011, Honeysuckle was chosen for its uplifting qualities, while Turquoise in 2010 offered comfort from daily stress. More recently, in 2024, Peach Fuzz advocated for nurturing connections.

Social Media Reactions

The announcement of Cloud Dancer has sparked varied reactions across social media platforms. Comments on Pantone’s Instagram post range from intrigue to criticism. Some users have described the choice as indicative of a recession, while others have pointed out its perceived implications in today’s sociopolitical climate.

The Selection Process

The method by which Pantone selects its Color of the Year is closely guarded. According to statements from Pressman, the decision is not made in a single meeting. Instead, the Pantone Color Institute team collaborates year-round, assessing trends and color influences from diverse areas.

• Color of the Year: Cloud Dancer (PANTONE 11-4201)
• Year of Selection: 2026
• Previous Colors:
  • 2024: Peach Fuzz
  • 2011: Honeysuckle

  2010: Turquoise

Ultimately, Pantone’s goal is to enhance understanding of color’s emotional and practical significance in our lives. Cloud Dancer embodies a refreshing opportunity for creativity and new ideas to flourish.