Pantone’s 2026 Color Choice Criticized: White Shade Called Tone Deaf

Pantone has recently announced its Color of the Year for 2026, selecting “Cloud Dancer,” a soft shade of white. This decision has sparked widespread criticism amid ongoing discussions about racial and political issues surrounding the color white. In a press release, Pantone claimed that Cloud Dancer embodies serenity and serves as a calming influence in today’s chaotic environment.

Pantone’s Color Choice and Its Implications

Leatrice Eiseman, executive director of the Pantone Color Institute, expressed that Cloud Dancer reflects a time of transformation. She stated that this subtle white hue promises clarity and encourages focus amidst overwhelming distractions. However, critics argue that choosing a color closely associated with whiteness raises questions about racial issues.

Context of the Current Climate

This announcement comes at a time when political rhetoric in the United States and Europe has heightened scrutiny regarding race and identity. Discussions have intensified around white supremacy and the implications of whiteness in various aspects of society. Some observers, including New York Times fashion correspondent Vanessa Friedman, noted that Pantone’s choice could unintentionally revive discussions on less favorable associations related to whiteness.

Pantone’s Marketing Approach

• Cloud Dancer is said to promote “measured consideration and quiet reflection.”
• The color is characterized as “not a stark white” but rather a natural shade.
• Pantone aims for this color to allow personal imagination and expression.

Pantone has attempted to downplay the racial connotations of its selection. Laurie Pressman, vice president of the Pantone Color Institute, stated that skin tones did not factor into the decision, which raises concerns about the perception of color expertise when addressing complex societal issues.

Past Color Selections

This choice notably contrasts with previous selections that reflected contemporary cultural dialogues. In 2025, the chosen color was Mocha Mousse, a warm brown signifying comfort. Conversely, in 2023, a bold magenta was selected, aimed at depicting bravery and fearlessness. Critics now contend that Pantone should reflect greater sensitivity given the current societal climate.

Artistic Reactions and Social Commentary

The announcement has prompted memories of art exhibitions exploring whiteness and its societal implications. Notably, Charlotte Lagarde’s project, “Colonial White,” encouraged participants to share images reflecting the color in real-world contexts. This initiative sparked conversations on structural racism and prompted inquiries into the ramifications of Cloud Dancer.

Conclusion

Pantone’s selection of Cloud Dancer for 2026 represents a complex intersection of color, identity, and society. As debates continue, this choice invites scrutiny and reflection on the broader implications of color in a world grappling with issues of race and identity.