Texas Tech Unveils Exclusive Evermore Merchandise for Holiday Shoppers
Texas Tech University has launched an innovative merchandise line just in time for the holiday season. On December 5, the university introduced the Evermore Exclusives collection, designed specifically for fans and alumni looking for unique Red Raider gear.
Evermore Exclusives Collection
The Evermore Exclusives line features premium, designer-crafted items that reflect the rich tradition of Texas Tech. This new collection is named after the institution’s award-winning magazine and aims to provide merchandise that resonates with the school’s identity.
- Sweatshirts
- Hats
- T-shirts
- YETI tumblers
- Custom letter jackets
Matt Dewey, Texas Tech’s Vice President for Marketing & Communications, emphasized the collection’s uniqueness. He noted that it combines quality craftsmanship with exclusive designs that are hard to find elsewhere.
Distinctive Features and Collaborations
Among the standout items is a letter jacket created in collaboration with Settlemier’s Award Jackets. This jacket is available in red or gray and features custom Texas Tech patches and logos, alongside iconic phrases from the school’s fight song.
Other notable collaborations include:
- Oxford Pennant
- YETI
- Blackwing
- Daniel Luu hats
The Daniel Luu hats come in multiple styles and are offered in limited, individually numbered runs of 100, 200, and 300 pieces.
Accessibility and Shopping Options
Lawrence Schovanec, the president of Texas Tech, expressed pride in the Evermore Exclusives collection. He highlighted how it represents the quality and spirit of the university community, allowing Red Raiders to showcase their affiliation in a stylish and meaningful way.
