AI Introduces New Talent to Hollywood Scene
Artificial intelligence is making a significant impact in Hollywood, as seen with the introduction of Tilly Norwood, an AI-generated actress. This innovative creation, designed by Eline van der Velden, has sparked intense discussions around the future of acting and the role of AI in entertainment.
Meet Tilly Norwood: The AI Star
Tilly Norwood is a fully computer-generated entity crafted to potentially dominate the film industry. Created over 2,000 iterations by van der Velden, her journey began not just as an experiment but as an ambitious attempt to reshape the landscape of Hollywood.
The Ambitious Vision
Eline van der Velden, a former actor and comedian, aims for Tilly to shine as brightly as real-life stars like Scarlett Johansson. “We want Tilly to be the next Scarlett Johansson or Natalie Portman,” van der Velden stated. The goal, however, is to keep Tilly within the AI domain rather than encroach upon traditional acting roles.
The Hollywood Reaction
The announcement of Tilly has ignited mixed feelings within the industry. Notable figures like Whoopi Goldberg and Emily Blunt have expressed both curiosity and concern regarding AI’s role in Hollywood.
- Whoopi Goldberg: “Bring it on, because you can always tell them from us.”
- Emily Blunt: “Good Lord, we’re screwed.”
Union Perspectives on AI
Sean Astin, the president of SAG-AFTRA, emphasizes that AI should not replace human actors. He likens Tilly to an “avatar” rather than a traditional actress. “She simply will not replace our people,” he asserted, highlighting the need for protections against AI taking over jobs without compensating human creators.
Industry Controversies and Concerns
Astin notes that during the recent 2023 labor strike, AI was a contentious point. Protecting performers’ rights regarding the use of their likeness is crucial. “Safeguarding a performer’s name, image, and likeness is a top priority,” he stated.
The Financial Impact of AI
Amid rising production costs, some industry experts view AI as a potential solution. Kevin Reilly, CEO of Kartel.ai, calls AI “the most transformative thing that’s happened in history.” However, he acknowledges the challenges it poses to traditional roles within casting and production.
AI in Advertising and Commercials
AI is already influencing advertising. Kartel.ai demonstrated this by creating an ad with multiple AI iterations of a person for a coffee shop named “Cup of Jo.” This process did not require traditional filming locations or extensive resources.
The Future of AI in Entertainment
The rise of AI in Hollywood raises essential questions about its role: Is AI a friend or foe to human creativity? As the technology continues to evolve, the industry must navigate this delicate balance of innovation and tradition.
Ultimately, Tilly Norwood symbolizes not just a new talent in Hollywood, but also the broader conversation about the future of AI in the entertainment industry.
