Cowboys vs. Lions Sets Viewership Record for ‘Thursday Night Football’ on Prime Video
Prime Video has made headlines after setting a new viewership record for Thursday Night Football. The recent matchup between the Dallas Cowboys and Detroit Lions drew an astonishing 19.39 million viewers. This figure surpasses the previous record of 17.76 million viewers for a game between the Washington Commanders and Green Bay Packers in September.
Record-Setting Viewership
This season has seen significant growth in viewer engagement. The latest Cowboys vs. Lions game exceeded last year’s comparable matchup, which garnered 17.29 million viewers, and was then considered a record. The Lions’ win contributed to a remarkable 12% increase in viewership.
Average Viewership Trends
Currently, Prime Video averages 15.20 million viewers for Thursday Night Football this season. This figure marks a 15% increase compared to the 2024 full-season average of 13.20 million viewers. Additionally, it represents a 28% rise from the 2023 average of 11.86 million and a notable 59% jump from the 2022 season’s average of 9.58 million.
Factors Contributing to Growth
- Nielsen’s Big Data + Panel measurements have adjusted audience figures upward since September.
- Expanded out-of-home viewing metrics, introduced in February, have allowed greater audience capture.
- Viewers are increasingly accustomed to streaming NFL games on Prime Video after three seasons.
This shift towards streaming is significant as it reflects changing consumer habits. Fans are adapting to new technologies, making online platforms more popular for live sports.
Additional Records
Moreover, Prime Video had just previously set another record during the Black Friday game, attracting an average of 16.33 million viewers for the matchup between the Chicago Bears and Philadelphia Eagles.
The progressing popularity of Thursday Night Football on Prime Video underscores the evolving landscape of sports viewership, revealing a clear trend towards digital streaming. As Prime Video continues to innovate, its audience is expected to grow further, enhancing the appeal of live NFL broadcast on streaming platforms.
