Amazon Doubles Same-Day Grocery Delivery Cities Since August

Amazon has announced significant growth in its same-day grocery delivery service since its rollout in August. The company initially launched this service in 1,000 US cities, receiving positive reactions from investors while sparking declines among competitors like Walmart and Kroger.

Expansion of Same-Day Delivery Service

As of now, Amazon has expanded its same-day delivery of perishable groceries to over 2,300 locations and aims to reach even more areas by 2026. This rapid expansion is expected to further challenge grocery competitors.

Growth in Perishable Offerings

Amazon’s selection of perishable items has seen a remarkable 30% increase. Notably, the program has extended beyond major cities such as Los Angeles, Dallas, and Chicago to smaller markets like Fort Collins, Colorado, Sugar Land, Texas, and Kennesaw, Georgia.

Enhancements in Sales

• Perishable grocery sales have surged 30 times since January.
• Nine of the ten bestselling items in areas with service availability are now perishables, predominantly fruit.
• The tenth best-selling item is a 12-pack of toilet paper.

Changing Consumer Habits

The introduction of same-day delivery has also transformed consumer buying behaviors. In previous months, customers frequently purchased items like batteries and beauty products. Now, they are integrating fresh groceries with other purchases, including electronics and clothing.

Regional Preferences in Perishables

Different regions in the US have shown distinct preferences in perishables. According to Amazon, the following items are particularly popular:

As Amazon continues to expand its same-day grocery delivery service, the grocery landscape is likely to shift even further, influencing consumer choices and competitive strategies across the industry.