EMR Unveils New Aurora Train Pop-Up at Nottingham Station
East Midlands Railway (EMR) has launched a unique Aurora train pop-up at Nottingham Station. This experiential exhibit allows passengers to explore the advantages of EMR and Transport UK’s new £400 million fleet.
Aurora Train Pop-Up at Nottingham Station
Located in the main concourse, the pop-up will be available until February. It celebrates the arrival of the new fleet and informs customers about its benefits. Currently, two Aurora trains operate along the Midland Main Line, with plans to deploy a total of 33 units.
Key Features of the New Fleet
- 46% increase in total seating capacity across the region.
- 24% more seats and over 19% additional legroom in a standard five-carriage setup compared to the older Meridian trains.
- Enhanced environmental credentials with bi-mode train technology.
The pop-up’s design focuses on raising awareness about the new fleet. It showcases improved comfort, convenience, and connectivity through various interactive zones. Visitors can engage with hands-on displays and explore larger luggage spaces.
Activities for Visitors
- Take part in interactive challenges.
- Experience a virtual tour of the new train interior via touchscreens.
- Enjoy a dedicated photo area where customers can pose in the driver’s seat.
- Watch a documentary on the fleet’s development, illustrating its importance to local communities.
Jenna Cowie, Head of Marketing and Revenue at EMR, expressed enthusiasm about the new trains. She noted, “The new Transport UK and EMR trains completely transform our service, and these pods offer a fun, interactive way to highlight the improvements.”
Cowie encourages travelers passing through Nottingham to visit the pop-up and experience the enhancements for themselves. The Aurora train pop-up will also travel to Sheffield next year, broadening its reach and impact.
