Kings Third, Ducks Sixth in National NHL Jersey Popularity Ranking
The popularity of NHL jerseys highlights the significant interest of fans across the United States. Recent research indicates that California is the leading state for hockey merchandise sales, driven by the enthusiasm for its NHL teams, namely the Los Angeles Kings and the Anaheim Ducks.
California Teams Shine in Jersey Popularity
A study by Pulsz.com revealed that the Kings rank third in the nation for average monthly jersey-related searches, while the Ducks are close behind in sixth place. This trend showcases the intense interest in California’s hockey franchises, which also include the San Jose Sharks.
NHL Jersey Search Statistics
Between July 2024 and June 2025, the study assessed over 40 jersey-related search terms for all 32 NHL teams. Among the findings:
- Los Angeles Kings: 15,621 average monthly searches
- Boston Bruins: 16,765 searches
- Minnesota Wild: 24,593 searches (ranked first)
- Anaheim Ducks: 13,207 searches
- San Jose Sharks: 8,461 searches (ranked 16th)
Together, these three California teams accounted for 37,289 average monthly searches, the highest total for any state.
Comparative Highlights
The Kings and Ducks not only surpassed every New York NHL team but also outperformed all seven Canadian franchises in terms of search volume in the U.S. This reveals a compelling trend in merchandise interest favoring American teams.
Top NHL Teams in Jersey Searches
| Rank | Team | Average Monthly Searches |
|---|---|---|
| 1 | Minnesota Wild | 24,593 |
| 2 | Boston Bruins | 16,765 |
| 3 | Los Angeles Kings | 15,621 |
| 4 | St. Louis Blues | 14,936 |
| 5 | Dallas Stars | 13,774 |
| 6 | Anaheim Ducks | 13,207 |
| 10 | Florida Panthers | N/A |
Analysis of Jersey Popularity Factors
A spokesperson for Pulsz.com indicated that brand appeal and fan loyalty play critical roles in merchandise popularity, sometimes surpassing recent team performance on the ice. “Surprisingly, recent successes do not always correlate with jersey sales,” the spokesperson noted.
The findings suggest a robust regional following for hockey in the U.S., with many Canadian teams showing lower jersey interest from American fans. Notably, six of the seven Canadian franchises ranked in the bottom 10 for U.S. jersey searches, underscoring the prominence of American teams.
The full methodology and detailed analysis can be viewed on the Pulsz.com website.
