Why Is TV King Taylor Sheridan Selling Beef?
Taylor Sheridan, known as the King of Television, is a powerhouse in the entertainment industry. His popular shows include the acclaimed series “Yellowstone,” along with its prequels and spinoffs such as “Lioness,” “Tulsa King,” and “Landman.” In addition to his television success, Sheridan is also venturing into the world of consumer goods with his brand, the 6666 Ranch.
Why Is TV King Taylor Sheridan Selling Beef?
Taylor Sheridan’s 6666 Ranch is more than a picturesque setting. This expansive 270,000-acre ranch, located in King County, Texas, was purchased by Sheridan and his partners in 2022 from a family that had owned it since 1870. This acquisition represents a significant financial commitment, leading Sheridan to boost his production efforts. He revealed in a 2023 interview that he started producing more shows to help fund this venture.
The 6666 Ranch Brand
Known colloquially as Four Sixes, the ranch has embraced branding opportunities, offering a variety of products. Consumers can now find:
- Canned cocktails and spirits, including ranch water and margaritas
- Beef products marketed under the Four Sixes brand
- Merchandise such as T-shirts and candles
Four Sixes products can be found online and at select locations, including a steakhouse pop-up at the Wynn hotel in Las Vegas. These offerings were designed to resonate with fans of Sheridan’s work.
Product Offerings and Experiences
Among the various products, Four Sixes beef stands out for its quality. One customer praised the tenderness of rib-eye and tenderloin cuts, stating it surpassed typical grocery store options. Customers can purchase a “Ranch Sampler,” which encapsulates the premium quality offered by the brand.
In addition to beef, the ranch also sells specialty spices and rubs, including:
- Smoky Maple for pork
- Bunkhouse Campfire for chicken
- Taylor Sheridan’s Original Cowboy for beef
These products have garnered positive feedback for their quality and flavor, enhancing the cooking experience for fans and non-fans alike.
Conclusion
As Taylor Sheridan continues to dominate television with his creative output, his expansion into the consumer goods market reflects a growing brand. The 6666 Ranch represents not just the rugged cowboy lifestyle but also a commitment to quality products fans can enjoy. Whether it’s beef, spirits, or branded merchandise, Four Sixes is becoming a notable name for both Sheridan devotees and culinary enthusiasts alike.
