2026 Pricing: Family Ski Holiday Costs Revealed

According to a recent study by Bank Cler and BAK Economics, ski holiday costs are projected to rise by an average of 6% in February 2026. This increase largely affects lift passes, ski schools, and equipment rentals across Swiss ski resorts.

2026 Pricing: Family Ski Holiday Costs Revealed

The study highlights significant regional variations in costs for ski vacations. For families, couples, and students, the most affordable options can be found in Airolo, Andermatt-Sedrun, and Engelberg-Titlis. Conversely, resorts such as Zermatt, St. Moritz, and Flims-Laax-Falera see much higher expenses.

Comparison of Ski Holiday Costs

• Cheapest Destinations:
  • Airolo
  • Andermatt-Sedrun
  • Engelberg-Titlis
• Expensive Destinations:
  • Zermatt
  • St. Moritz
  • Flims-Laax-Falera

Average Ski Pass Costs

For families, the price for ski passes in resorts like Zermatt can reach up to 1,524 Swiss Francs. Selecting the right ski area is crucial as it significantly impacts the total budget for a ski holiday.

Cost-Saving Tips

• Book early to secure better rates, particularly for accommodations.
• Consider purchasing combined lift passes, valid for multiple resorts throughout the season.

Many Swiss ski resorts are implementing dynamic pricing strategies. Prices fluctuate based on demand and booking times. Consequently, weekends and holidays may see much higher rates, especially in popular areas like Verbier or Flims-Laax-Falera.

Injury Statistics on Swiss Slopes

The Swiss Council for Accident Prevention reports injury rates on the slopes have remained stable. Approximately three injuries occur for every 1,000 ski days, impacting around 62,000 of the 3.5 million winter sports enthusiasts annually.

Common injuries include knee damage (39%), shoulder and upper arm injuries (17%), and lower leg and foot injuries (13%). Notably, injuries are typically more severe among males and individuals over the age of 50. The primary causes of skiing accidents include overconfidence, high speeds, and improperly adjusted ski bindings.

Trends in Hotel Prices

In a positive turn, hotel prices have decreased by an average of 7%. However, this decline is more a return to standard pricing following significant hikes in the previous winter. Budget-conscious travelers will find affordable accommodation in Airolo, Adelboden-Lenk, and Engelberg-Titlis, whereas areas like Verbier, Gstaad, and Zermatt command the highest rates.

Investments in infrastructure continue across Swiss ski resorts, with 35 new cable cars set to open this season. Over the past twelve years, leading ski lift companies have invested billions in improving transport and snowmaking facilities.