MrBeast Shoots New Beast Games in NC Following Incentive Updates
MrBeast is back with an exciting new season of his popular reality competition show, Beast Games. Season 2 was filmed in North Carolina, where specific incentives were updated to attract the production.
Production Details and Locations
The new season features 10 episodes, with filming taking place mostly in North Carolina. Reports indicate that nine episodes were shot in various locations, including a Wilmington studio and Greenville, the hometown of MrBeast, whose real name is Jimmy Donaldson.
- Filming began in early June 2025.
- Approximately $65 million was allocated for production costs.
- A total of 630 jobs were created in North Carolina through this project.
Incentives Fueling the Production
North Carolina’s Department of Commerce played a crucial role in bringing Beast Games to the state. Previously, Season 1 was filmed outside of North Carolina due to a lack of suitable financial incentives. The state’s Film Office adjusted its guidelines to ensure that reality competition shows like Beast Games could qualify for film grants.
In March 2025, a fact sheet was submitted, arguing that Beast Games is a competition series, distinct from game shows. Subsequently, the N.C. Film Office revised its eligibility criteria, allowing the show to benefit from grant awards.
The Economic Impact of Film Incentives
Since 2006, North Carolina has provided tax credits and funds for the film and entertainment industry. However, some critics argue that such incentives should be reevaluated. Jon Sanders from the John Locke Foundation has questioned the efficiency of the film grant programs, suggesting they may not generate lasting economic benefits.
| Year | Incentives Given | Production Type |
|---|---|---|
| 2024 | $2.2 million (Season 1) | Beast Games |
| 2025 | $2.5 million (Season 2) | Beast Games (Las Vegas episode) |
As the filming process extended into late 2026, MrBeast’s show continues to captivate audiences. The combined strategies of creative storytelling and financial incentives have positioned North Carolina as a key player in the entertainment industry.
Conclusion
Overall, the production of Beast Games Season 2 showcases how policy adjustments can attract significant entertainment investments. As MrBeast gears up for a thrilling new season, the collaboration between state officials and production companies highlights the evolving landscape of film incentives in North Carolina.
