‘Wicked’ Movies Propel Broadway Musical Sales Surge

Since its debut on October 30, 2003, “Wicked” has solidified its status as one of the most successful musicals in history. With music composed by Stephen Schwartz and a book by Winnie Holzman, this theatrical masterpiece has grossed over $1.8 billion on Broadway and $6.2 billion worldwide. An astonishing 72 million people have experienced “Wicked” across the globe.

Early Challenges and Triumphs

The musical is based on Gregory Maguire’s novel, which reimagines L. Frank Baum’s classic “The Wonderful Wizard of Oz.” Despite a lukewarm reception during its pre-Broadway run in San Francisco in the spring of 2003, it opened in New York at the Gershwin Theater to mixed reviews. Stars Idina Menzel and Kristin Chenoweth played Elphaba and Glinda, respectively.

Initially, some critics were harsh. One review from The New York Times famously read, “There’s Trouble in Emerald City.” However, audience reactions began to shift perceptions, leading to a growing fan base.

Significant Milestones

• March 23, 2006: The production celebrated its 1,000th Broadway performance.
• October 30, 2018: “Wicked” marked its 15th anniversary, becoming the fourth-longest-running musical in Broadway history.
• September 14, 2021: Following a shutdown due to the COVID-19 pandemic, “Wicked” reopened with Ginna Claire Mason as Glinda.

Expansion and Global Influence

After its opening, “Wicked” quickly expanded internationally. The London production premiered in September 2006, followed by tours in North America, Australia, and productions in Japan and Germany. As of now, “Wicked” has been staged in various countries worldwide, including the Netherlands, Mexico, South Korea, and Brazil.

Upcoming Film Adaptations

The long-anticipated film adaptation of “Wicked” is set for release in late 2024. Initially optioned by Universal Pictures before the stage musical’s debut, the film project has experienced several delays and changes in direction. Jon M. Chu is directing this adaptation, which will be split into two films featuring Cynthia Erivo and Ariana Grande.

Impact of Film on Stage Production

The marketing efforts for the upcoming films have significantly influenced “Wicked’s” stage success. In 2023, the musical grossed $97.85 million on Broadway, rising to an expected $112.13 million in 2024, a 15% increase. London productions have seen a 29.4% growth in revenue.

Record-breaking Performances

In December 2023, “Wicked” achieved a remarkable milestone by grossing $5 million in one week, a first for any Broadway show. The musical continues to dominate, setting historical weekly gross records on the West End.

Looking Ahead

With the second film’s release anticipated in November 2025, projections indicate a robust end to the year for the Broadway production. Historically, Thanksgiving week has been profitable, with last year’s gross exceeding $3 million.

“Wicked” has managed to intertwine the charm of female friendship with nostalgic ties to “The Wizard of Oz,” ensuring its place as a beloved fixture in the theater world. As excitement builds for the film adaptations, the musical’s legacy is set to endure.