Australian Fashion Icon and Founder Dies at 47

The Australian fashion industry mourns the loss of Premal Patel, the founder and CEO of Runaway The Label, who passed away at 47. His death occurred on December 14, following a battle with a brief illness. The news was shared by the brand through its Instagram account.

Health Struggles and Final Days

In November, Patel experienced a severe health crisis that resulted in his admission to the Intensive Care Unit (ICU). He shared on social media that he faced life-threatening conditions due to dangerously low oxygen levels. Despite being discharged from the hospital, he returned to the ICU shortly afterward.

During one of his hospitalizations, Patel revealed the seriousness of his condition. He was placed in an induced coma as his lungs became severely inflamed. Doctors discovered vape fluid in his lungs, which prompted intensive anti-inflammatory treatment to support his breathing.

Tributes from the Fashion Community

The fashion icon’s untimely passing prompted an outpouring of grief from friends, fans, and industry peers. Grace Garrick, founder of the PR agency MVMNT, expressed her sadness on Instagram, highlighting Patel’s generosity and humor.

Other notable figures, including stylist Donny Galella and Gogglebox star Sarah Marie Fahd, also shared their condolences. Many reflected on the impact Patel had on their lives, describing him as a cherished friend and a remarkable human being.

• Grace Garrick: “Prem was truly one of a kind, so generous with his time and energy.”
• Donny Galella: “Absolutely devastating news. Rest in peace Prem.”
• Sarah Marie Fahd: “It’s like a bad dream. Rest in peace, dearest Prem.”
• Carmen Azzopardi: “He was enigmatic and truly one of a kind.”
• Alex Perry: “Rest with the highest my friend.”

Runaway The Label’s Impact

Founded in 2014, Runaway The Label gained recognition for its fashionable pieces and collaborations with high-profile celebrities. Notably, it launched a successful collection with Australian model Rozalia Russian in 2022, which caught the attention of various influencers.

Premal Patel’s vision and creativity made Runaway The Label a prominent name in Australian fashion. His legacy will continue to inspire many in the industry.