Female Tailor Revitalizes Savile Row’s Traditional Suiting
In London’s historic Savile Row, renowned for its bespoke menswear, a new force is changing the tailoring landscape. HAX, a youthful tailoring house, is pioneering the handmade suit experience for women under the leadership of 27-year-old Hattie Glendenning. This innovative approach is capturing attention and redefining traditional suiting.
Revitalizing Savile Row’s Traditional Suiting
Savile Row has been synonymous with high-quality suits since the 19th century. Esteemed actors such as Charlie Chaplin and Daniel Craig have donned suits crafted in this iconic location. However, the tailored experience was often perceived as exclusive, particularly for women. Hattie Glendenning aims to shift this narrative.
HAX’s Unique Approach
- Glendenning began her journey in tailoring as a teenager.
- She emphasizes a personal consultation for each client, focusing on comfort and preference.
- The selection process includes discussions on color, silhouette, and fabric choices.
Many of her fabrics are sourced from Dugdale, a British cloth merchant known for reworking archival materials. Glendenning recognizes the importance of quality fabric in creating exceptional bespoke suits.
Diversity in Tailoring Clients
HAX attracts a diverse clientele. Young adults prepping for their first job and brides-to-be seeking wedding suits frequent her shop. Glendenning relishes in the process of tailoring suits, often infusing unique personal touches. Her creations range from traditional power suits to whimsical designs, showcasing her creativity.
“The options are endless,” Glendenning states, reflecting on the expansive potential for customization.
The Historical Context
Savile Row’s foundation dates back to the 1730s. Originally a residential area for affluent military officers, it became a hub for expert tailors. Interestingly, the road was named after Lady Dorothy Savile, the wife of the 3rd Earl of Burlington, despite primarily serving male clientele.
Women’s tailoring saw significant changes over the years. Hardy Amies, which opened in 1945, was one of the first establishments to offer women’s haute couture in Savile Row. However, it wasn’t until 2016 that Savile Row welcomed its first female-owned tailoring shop.
The Essence of Made-to-Measure for Women
Hattie Glendenning believes that bespoke services are crucial for women. Historically, women had clothes made specifically for them. Yet, the rise of fast fashion shifted their preferences towards readymade garments. “Bespoke is a confidence booster,” she asserts, noting how tailored garments can empower women.
Glendenning’s unique business not only serves women but also attracts male clients, especially for weddings. Each suit signifies a personal journey, which is deeply resonant for both the client and tailor.
