$1.6 Million WR Announces NIL Decision Ahead of College Playoffs
As the College Football Playoff unfolds, Alabama wide receiver Ryan Williams has captured attention with a significant NIL announcement. This comes just before the highly anticipated match against Oklahoma, adding to the stakes of the game.
$1.6 Million NIL Decision by Ryan Williams
On Friday afternoon, Ryan Williams announced a new NIL endorsement deal through a social media post. His deal is with Eat Just, Inc., a company known for its plant-based alternatives to meat and eggs. This partnership marks another addition to Williams’ impressive NIL portfolio, which has been valued at $1.6 million by On3.
NIL Portfolio
Williams’ NIL roster includes several high-profile endorsements:
- EA Sports – Featured as a cover athlete for EA’s College Football 26 game
- Uber Eats
- Beats by Dre
- New Era
- Hollister
Performance Highlights
Standing at 6 feet tall, Williams demonstrates great potential on the field. He gained notoriety for becoming a starter for Alabama at just 17 years old in 2024. However, his performance has experienced ups and downs. Last season, he tallied:
- 48 receptions
- 865 receiving yards
- 8 receiving touchdowns
- 2 rushing touchdowns
In 2025, his stats include 42 catches for 631 yards and four touchdowns. Although Williams is not eligible for the 2026 NFL Draft, he is regarded as a promising prospect due to his speed and ball-handling skills.
Implications of the Upcoming Match
As Alabama aims to avoid a fourth straight loss this season, the pressure mounts on both the team and Coach Kalen DeBoer. Historically, Nick Saban’s teams have not faced this situation, especially after his initial 2006 season. As speculation surrounds DeBoer’s candidacy for the Michigan coaching position, this game is critical for multiple reasons.
With Alabama positioned as a slight underdog, Williams’ contribution could prove vital. Notably, in Alabama’s losses this season, he has not exceeded 45 receiving yards or scored a touchdown. Therefore, both Tide fans and Eat Just are anxious for a standout performance from Williams in Friday’s playoff clash.
