Colorado Rapids Unveil Ambitious ‘One Club, One Legacy’ Initiative
The Colorado Rapids have launched an innovative initiative named ‘One Club, One Legacy.’ This program emphasizes a renewed commitment to engaging with fans and the broader soccer community in Colorado. It will facilitate continuous dialogue through surveys, focus groups, and fan forums.
Engagement with the Community
Haley Durmer, the Chief Business Officer of the Colorado Rapids, highlighted the initiative’s goals. “One Club, One Legacy aims to listen and learn from our fans,” Durmer stated. As the club marks 30 years of soccer in Colorado, it seeks to involve fans in shaping the future of the franchise.
Key Features of the Initiative
In the upcoming months, the Rapids will host various events to further engage fans. These include town-hall style forums and updated matchday surveys at the beginning of the 2026 MLS season.
- Matchday Fan Experience
- Concessions
- Retail
- Video Board & Technology
- In-Match Entertainment
- Supporters’ Experience
- Premium Spaces
- Parking & Access to the Stadium
- Community & Grassroots Efforts
- Access to Soccer & Youth Programming
Brand Identity Considerations
Ongoing community feedback will also examine the club’s brand identity, including its name, crest, and colors. Durmer emphasized the importance of these elements, stating they significantly affect fans’ connection to the club.
Collaborations for Success
To support the ‘One Club, One Legacy’ initiative, the Rapids have partnered with three industry leaders:
- Monigle: A Denver-based brand experience consultancy.
- Name & Number: A marketing and creative agency specializing in soccer.
- ModestWorks: A design studio focused on developing memorable brands.
For more information about ‘One Club, One Legacy’ and how to engage, fans can visit El-Balad. The club encourages all fans to share their thoughts on what the Colorado Rapids mean to them and what they envision for its future.
