Top Viral Social Media Moments in Entertainment for 2025

As social media continues to shape the entertainment industry, 2025 has already proven to be a year filled with memorable moments. These moments, which combine humor, drama, and creativity, span across various platforms and genres, reflecting the diverse interests of audiences worldwide.

Top Viral Social Media Moments in Entertainment for 2025

Louvre Heist & ‘Now You See Me: Now You Don’t’

In October 2025, the Louvre Museum made headlines when eight pieces of the French Crown Jewels, valued at over $100 million, were stolen. The timing coincided with the release of “Now You See Me: Now You Don’t,” the latest installment of the magician heist-thriller series. Speculation arose online that the heist was a promotional ploy for the film, although this was quickly dismissed as fiction.

The cast of “Now You See Me” humorously responded to questions about their whereabouts during the theft. A documentary detailing the heist is in production, titled “Louvre Heist: Minute By Minute,” set to air on Discovery Channel.

Michelle Yeoh’s Catchphrase from ‘Wicked: For Good’

Michelle Yeoh made waves during the press tour for “Wicked: For Good” with her memorable catchphrase related to her character, Madame Morrible. Yeoh popularized the phrase by manipulating her fingers to convey the character’s duality, generating significant engagement from fans and creating a catchy remix from her frequent interviews.

The official “Wicked” Instagram account joined the trend, showcasing Yeoh’s playful interactions with fans.

The Summer I Turned Pretty Memes

The beloved series “The Summer I Turned Pretty” sparked endless memes during its third season, particularly surrounding the engagement ring scene. Fans humorously critiqued an engagement ring referred to as the “invisible ring.” Main actress Lola Tung addressed the meme culture, acknowledging the humor while cautioning against its darker side, prompting Amazon Prime Video to reiterate its stance against bullying.

Rachel Zegler’s Evita Balcony Scene

During the summer, Rachel Zegler’s portrayal of Eva Perón in “Evita” at the London Palladium captivated audiences. Her performances included a stunning balcony scene, where her rendition of “Don’t Cry For Me Argentina” drew crowds both inside and outside the theater. The overwhelming response has led to speculation that the production may transfer to Broadway as soon as 2026.

Timothée Chalamet and ‘Marty Supreme Orange’

Timothée Chalamet has enthusiastically promoted his new film “Marty Supreme,” calling it his best performance yet. Chalamet initiated a campaign to associate the film with a vibrant shade named “Marty Supreme Orange,” comparable to the iconic “Barbie pink.” The promotional efforts climaxed with a red carpet event where he and girlfriend Kylie Jenner donned matching orange outfits, igniting buzz across social media.

Coldplay Concert Controversy

A Coldplay concert at Gillette Stadium became a hot topic when a video captured two executives involved in a rumored affair, resulting in their resignations. The scandal spurred wide discussion online, and in a twist, former Coldplay vocalist Gwyneth Paltrow was brought in for a promotional video by the implicated company. The video cleverly highlighted the company while deflecting questions about the affair, attracting over 35 million views on X.

Sydney Sweeney’s Controversial Ad

Sydney Sweeney’s recent advertisement for American Eagle faced backlash over perceived racial undertones. Critics took issue with the ad’s use of the word “jeans” as a pun on “genes.” Sweeney responded to the controversy, emphasizing her love for denim wear, while even former President Donald Trump commented positively about the ad.

Katy Perry and Team’s Space Journey

An all-female crew, featuring Katy Perry and journalist Gayle King, undertook a brief 10-minute voyage to space aboard Blue Origin’s New Shepard on April 14. While the trip accumulated almost two million likes on Instagram, it faced criticism for its cost and lack of scientific relevance. The mission remained in public conversation, notably inspiring a parody segment on “Saturday Night Live.”

These moments exemplify how the intersection of social media and entertainment continues to engage and entertain audiences, driving conversations and trends in unexpected ways throughout 2025.