Philadelphia’s Wanamaker Light Show Attracts Crowds Before Two-Year Hiatus
The Wanamaker building in Philadelphia recently witnessed a surge of visitors for the iconic Wanamaker Light Show. Crowds gathered on Christmas Eve for one last glimpse before the event’s two-year hiatus. The building will undergo renovations, rendering the light show inactive during the holiday seasons of 2026 and 2027.
Wanamaker Light Show’s Legacy
Since its inception in 1956, the Wanamaker Light Show has been a cherished tradition for many families. Visitors of all ages, from those who attended the very first show to younger generations, formed emotional connections to this event. The show’s significance was highlighted by attendees like 14-year-old Nora Gradel, who remarked on her many years of participation.
Community Concerns and Fundraising Efforts
Earlier this year, uncertainties surrounded the future of the light show when Macy’s closed its Center City location within the Wanamaker building. This closure sparked worries among regular attendees. Emily Feehery shared her apprehensions, stating that she and her mother documented their visits in anticipation of potential changes.
- Paulette Steffa reflected on her childhood memories, showcasing a photo from the 1956 light show.
- The Philadelphia Visitor Center organized a vital fundraising campaign, raising $500,000 to support this season’s light show.
- The attendance figures were impressive, with reports of up to 10,000 visitors on some weekend days.
Maita Soukup, Vice President of Experience and Engagement for the Philadelphia Visitor Center, expressed her excitement about the turnout, emphasizing the community’s eagerness for the show.
Future Prospects for the Wanamaker Building
The conclusion of this year’s festivities marks a key turning point for the Wanamaker Light Show as it goes on pause for renovations. Allie Bonner, a visitor, voiced her hope for a grander return post-renovation. Similarly, Chris Carroll, a D.C. resident originally from Philadelphia, echoed the desire to see the tradition continue after the refurbishment.
Plans Ahead
As future developments unfold, the new owners of the Wanamaker building plan to convert the upper levels into loft apartments while allocating the first three floors for retail space. However, these plans are still in the early stages.
Despite the uncertainty, the Philadelphia Visitor Center remains committed to preserving this beloved tradition, aiming to ensure that the Wanamaker Light Show continues to shine in the heart of the city.
