Sweden Implements ‘Friendship Hour’ for Workers to Fight Loneliness

Sweden has launched an innovative initiative called “Friendship Hour” as part of efforts to combat loneliness among workers. The program, piloted by pharmacy chain Apotek Hjärtat, offers employees paid time off to nurture friendships and foster new connections.

Overview of the Friendship Hour Initiative

Under this scheme, workers are allowed 15 minutes per week, translating to an hour monthly, dedicated to friendship-based activities. This initiative began in April and is set to run for a year. Participants can use this time for various social interactions, such as phone calls or in-person meetings.

Addressing Loneliness in Sweden

The issue of loneliness has garnered significant attention from the Swedish government. According to recent research, approximately 14% of the Swedish population experiences loneliness regularly. A separate study conducted by Statistics Sweden indicates that 8% of adults lack any close friends.

Participant Experiences

• Yasmine Lindberg, a pharmacy worker from Kalmar, is one of the program’s participants. She shared her struggles with loneliness, especially after separating from her partner.
• Alongside her work, Yasmine has two teenage children. The program has provided her with time to connect with friends, which she finds revitalizing.
• Each participant receives 1,000 kronor (about $100) for friendship activities, alongside online training to recognize and address loneliness.

Government Support and Trends

Sweden’s Public Health Agency released a national strategy in July that aims to combat loneliness through collaborative efforts involving businesses and communities. Health Minister Jakob Forssmed has emphasized the need for awareness regarding the health risks associated with loneliness.

Potential Health Risks

Research has linked loneliness to various health issues, including coronary heart disease and increased mortality risk. As businesses see the impact of loneliness on their workforce, proactive measures can lead to improved employee wellbeing.

Future of the Friendship Hour Program

The success of the Friendship Hour initiative remains under observation. The early self-assessment surveys indicate improved life satisfaction among participants. Health Minister Forssmed is monitoring these efforts but has not committed to scaling the initiative nationally.

Collaborative Efforts Against Loneliness

Apotek Hjärtat is part of a broader network called “Together against involuntary loneliness,” initiated in 2023. This collective includes major Nordic brands looking to share strategies for combating social isolation.

Conclusion

As initiatives like the Friendship Hour take shape, Sweden is taking significant steps toward addressing loneliness in the workforce. By encouraging social interactions and providing resources, the government and businesses alike hope to improve overall mental health and community engagement.