Restaurant Rebrands with New Uniforms After Bankruptcy Comeback
A well-known restaurant chain, Hooters, which has been a fixture since 1983, has recently completed its bankruptcy proceedings. In March 2023, Hooters of America filed for Chapter 11 protection, primarily to resolve a significant debt of $376 million. This financial strain resulted in the closure of several locations in both 2024 and 2025.
Hooters’ Comeback Under New Ownership
Now, under the ownership of Hooters Inc., the restaurant is set to make a strong comeback. With the bankruptcy officially behind them, the new management has ambitious plans for revitalization.
Revamped Uniforms and a New Menu
One of the first steps in this rebranding process involves a complete makeover of the service staff’s uniforms. The new outfits are designed to reflect the original style of Hooters from the 1980s, focusing on a more family-friendly and beach-oriented aesthetic.
- Servers will wear orange Dolphin-style shorts paired with white tops.
- This replaces the tighter black and orange bikini-style shorts from previous management.
In addition to the new uniforms, Hooters will introduce a simplified menu. This updated menu will emphasize:
- Salads with homemade dressings
- Head-breaded chicken wings
Future Expansion Plans
While the last Hooters location in Central Ohio closed over ten years ago, there have been discussions about expanding back into this region. With the recent rebranding efforts, there is renewed hope for the establishment of new Hooters locations in the area.
If you’re eager to experience Hooters’ new look and menu, the revamped offerings are available in Dayton, Mason, and Toledo.
Stay tuned for more updates on Hooters’ transformation and other local business news from El-Balad.
