Asmodee Secures New Distribution Deal for Lotería Game
Asmodee has revealed a new distribution agreement that positions the company as the exclusive U.S. distributor for the renowned game Lotería. This collaboration emphasizes the cultural significance of this classic Mexican game, introducing a bilingual edition that will be accessible to a wider audience.
Details of the Distribution Deal
As part of this partnership, Lotería will feature bilingual English-Spanish editions. These new versions are set to hit prominent retailers such as Target, Walmart, and Barnes & Noble in Spring 2026.
Collaboration for Cultural Heritage
- Partners: Asmodee, Dreamstar Farms, and Don Clemente Inc.
- Availability: Retail and e-commerce channels across the U.S.
- Price Point: Anticipated launch price of $15.
The new edition aims to celebrate tradition, family bonds, and cultural connections. It will include updated rhymes, fostering a deeper appreciation for Lotería’s heritage.
Quotations from Leaders
Luis Landin, president of Don Clemente, shared his enthusiasm about the bilingual edition by stating, “Lotería has united friends and families through tradition and togetherness. We’re thrilled to introduce this so that it can be enjoyed across generations.”
Julien Sharp, the Country Manager for Asmodee USA, expressed pride in their collaboration with Dreamstar Farms, highlighting the importance of making this game accessible to wider communities.
Geoffrey Gray, Co-Founder of Dreamstar, added, “Lotería is more than a game. It is a vibrant world of symbols, stories, and tradition.” He emphasized the excitement of introducing players to this culturally rich game in both English and Spanish.
With this new distribution deal, Lotería aims to strengthen its place within American homes, continuing to bridge generations through play and cultural celebration.
