Lidl Achieves Record Christmas Sales, Attracting Over 50 Million Shoppers

Lidl has reported exceptional performance during the Christmas season, achieving record sales and drawing a significant number of shoppers. The discount retailer experienced a remarkable 10% increase in sales, attracting nearly 51 million customers during the festive period.

Lidl’s Impressive Christmas Sales Figures

During the four weeks leading up to Christmas Eve, Lidl’s UK operations generated over £1.1 billion in turnover. This represented an 8% increase in shopper numbers year-on-year, with nearly four million additional customers compared to the previous year.

Key Sales Highlights

• 10% surge in sales.
• 51 million customers shopped at Lidl.
• £1.1 billion in turnover in December.
• 30 million mince pies sold from September onwards.
• 11,000 tonnes of seasonal produce sold in the last week before Christmas, up 70% year-on-year.
• Sales of clementines increased by nearly 40%.
• 260% rise in sales of Comte de Senneval Champagne.
• Growth in the Deluxe party food range.
• Nearly 100 tonnes of pistachio products sold.

Leadership Insights

Ryan McDonnell, the CEO of Lidl GB, emphasized the company’s commitment to low prices and British food quality, which has driven customer loyalty. He noted that 2025 marked a record-breaking Christmas with an unwavering customer base.

Loyalty and Expansion Plans

The success of Lidl Plus, the retailer’s loyalty scheme, played a significant role in boosting sales. Active memberships rose by 28% in November, contributing to the festive sales spike. McDonnell confirmed plans to expand the company’s footprint, with approximately 40 new stores opening in 2025, bringing Lidl’s total to over 1,000 locations in the UK.

The Competitive Landscape

Lidl is now recognized as the sixth-largest grocery chain in Britain and is gaining market share rapidly. Analysts suggest that if the current growth trajectory continues, Lidl could surpass Morrisons, currently in fifth place.

With industry giants like Tesco and Sainsbury’s preparing to release their trading updates, Lidl’s outstanding holiday performance sets a high bar for competitors in the retail sector.