Epiphany 2026: Why Costco’s Rosca is Highly Sought After and Priced
The upcoming 2026 Epiphany is generating excitement around Costco’s renowned Rosca de Reyes. This traditional dessert has garnered attention due to its popularity and previous incidents involving resellers. Last year, consumers witnessed chaotic scenes in stores as resellers attempted to acquire the beloved pastry.
What Makes Costco’s Rosca de Reyes Special?
The Rosca de Reyes is a sweet bread decorated with dried and candied fruits, symbolizing divine love with its circular form representing eternity. This festive bread is traditionally enjoyed on January 6, marking the Epiphany in many cultures.
Launch and Popularity
As the 2026 Epiphany approaches, news of Costco’s Rosca de Reyes availability has quickly spread. Members flocked to stores, eager to add this delicacy to their celebrations. The demand remains high, reflecting its importance in holiday traditions.
Pricing Trends for 2026
This year, the price of Costco’s Rosca de Reyes has seen a notable increase. The official price is now set at $429 pesos, rising by $50 from the previous year. Additionally, a gourmet version filled with cream and adorned with white chocolate figurines is priced at $539 pesos.
- Regular Rosca Price: $429 pesos
- Gourmet Rosca Price: $539 pesos
Ingredients and Quality
Costco’s Rosca stands out for its high-quality ingredients. It features a traditional mix that includes:
- Perón and tejocote fruit paste
- Candied cherries
- Dried figs
- Sliced almonds sweetened with honey
- Orange zest
The rich composition and elegant presentation contribute to its perceived value, attracting many consumers, including resellers hoping for substantial profits.
Final Thoughts
As the El-Balad audience prepares for this year’s Epiphany, the demand for Costco’s Rosca de Reyes remains compelling. With rising prices and a reputation for quality, this traditional sweet bread continues to be a festive favorite.
