Eva Lys Departs ASICS, Joining Growing List of Tennis Stars
Eva Lys, the talented German tennis player, recently experienced a remarkable season in 2025. She soared from World No. 130 to an impressive No. 40 in the WTA Rankings. Capitalizing on her success, Lys has made a significant career move by joining Lacoste’s tennis roster.
Eva Lys Joins Lacoste
On a Saturday morning, Lacoste announced their collaboration with Eva Lys through an engaging social media campaign. The partnership was revealed via an eye-catching photo shoot and videos, showcasing Lys’s unique style and sense of humor.
In the promotional content, Lys creatively directed her own video, demonstrating her playful personality. “They told me I still need to put some tennis into the video,” she humorously remarked while interacting with the camera. Her fans appreciate her creativity, and Lys expressed her enthusiasm about connecting with them through various topics.
Background and Career Transition
- Previous Sponsor: Nike
- Former Sponsor: ASICS
- 2025 Singles Record: 34-24
- Current Ranking: No. 40 in WTA Rankings
Before partnering with Lacoste, Lys played under Nike and ASICS. Her transition to Lacoste follows a trend among tennis stars, with several athletes shifting brands. Recently, Australian player Alex de Minaur left ASICS for Wilson Sportswear.
Lys: The Face of Lacoste’s Women’s Tennis
With her move, Eva Lys is set to become the face of Lacoste’s women’s tennis division. This change further underscores her rise as a prominent figure in the sport. Italian player Jasmine Paolini remains a critical player for ASICS, especially following Lys’s departure.
As Lys prepares for the 2026 season, fans eagerly await her performance in her new Lacoste attire. The rising star’s journey from World No. 130 to No. 40 reflects her hard work and determination, paving the way for a bright future in tennis.
