Sara Davies Highlights ITV’s Bold Move in Her Career Shift
Sara Davies, known for her appearances on Dragons’ Den and Strictly Come Dancing, is embarking on a significant career transition with ITV. The 41-year-old has been selected as the presenter for the new daytime quiz show, Time is Money, which premieres on January 5, 2026.
Sara Davies Embraces a Bold Move with ITV
This new role represents a considerable shift for Davies. In the world of television, where expectations run high, she expressed that accepting the opportunity was an easy decision. “It’s not like presenting a quiz was on my big life agenda,” she shared with the Mirror. “But I’ve discovered over the years that I genuinely enjoy doing TV.”
A Unique Opportunity
Davies revealed that when ITV approached her, she was surprised. “I felt honored they wanted to take a chance on me,” she said. Her warm and empathetic nature was a key reason producers chose her for the role. “I realized early on that making contestants feel relaxed enhances their experience,” she added.
Show Format and Run Time
- Show Name: Time is Money
- Start Date: January 5, 2026
- Broadcast Time: Weekdays at 3 PM
- Unique Concept: Contestants start with prize money on the table but must race against time to keep it.
Davies understands her role is to serve the show rather than herself. “The quiz isn’t about me; it’s about creating an engaging experience for the contestants,” she noted. Her strategic focus was on ensuring a genuine connection with participants to make them feel excited about the game.
Time Management and Balance
Balancing her new role with family life hasn’t been easy. As a mother of two, Davies emphasizes the importance of being present. “I learned to compartmentalize my time while competing on Strictly,” she explained. During filming, she dedicated eight full days, giving her complete attention to the show.
Preparation for the role came with its challenges. Davies recalled practicing pronunciation for various aspects of the quiz to ensure she met professional standards. “I would come in early to practice and ensure I was well-prepared,” she mentioned, demonstrating her commitment to excel in this new venture.
Conclusion: A Leap into the Unknown
Embracing this new challenge, Sara Davies is ready to redefine her career with ITV. As she steps into the spotlight with Time is Money, her hopes rest on creating a memorable viewing experience for audiences and participants alike.
“When you step out of your comfort zone and try something new, that’s when you find true satisfaction,” she stated, as she anticipates how viewers will react to her debut as a quiz presenter.
