Brunswick Showcases AI, Autonomy, and Electric Propulsions at CES 2026
Brunswick Corporation made a significant statement at CES 2026 in Las Vegas, showcasing advancements in artificial intelligence, autonomous systems, and electric propulsion within the boating industry. This year marked the company’s largest presence at the Consumer Electronics Show, featuring numerous platforms and advanced technology.
Brunswick’s ACES Strategy
At the heart of Brunswick’s exhibit is its ACES strategy, which stands for Autonomous, Connected, Electrified, and Shared systems. This comprehensive approach to digital innovation and AI demonstrates how these technologies are ready for industrial application in the marine sector.
Innovative Boating Solutions
- Simrad AutoCaptain: Featured on the new Sea Ray SLX and NAVAN C30, this system aids boaters during critical phases like maneuvering and docking.
- Helm Simulator: An advanced tool using AI to enhance route planning, situational awareness, and maneuver management.
- FLITE RACE: A new high-performance eFoil designed for competitive use, capable of reaching speeds up to 34 mph.
New Product Launches
The unveiling of the new Sea Ray SLX exemplifies Brunswick’s “smart boating” philosophy. This model includes integrated controls, dual Simrad NSX ULTRAWIDE displays, and seamless connectivity to Mercury Marine’s propulsion systems.
Access and Connectivity
The NAVAN C30 emphasizes accessibility with user-friendly design and integrated solar energy solutions. It incorporates solar panels to power onboard electronics. The Lund Crossover XS emphasizes advanced fishing capabilities with a multi-engine setup, including Mercury Racing’s propulsion systems.
Brunswick’s Commitment to AI in Boating
Brunswick’s participation in CES 2026 underscores its commitment to integrating AI into the boating experience. The company aims to position itself not just as a manufacturer but also as a developer of technological platforms.
With advancements in AI, connectivity, and electric propulsion, Brunswick is leading the charge in modernizing the boating industry. The company continues to emphasize that much of this innovative future is already in production and available for consumers.
