Hyak Motorsports Unveils 2026 Stenhouse 3-Race Sponsorship
Hyak Motorsports has announced a new partnership with Chef Boyardee for the upcoming 2026 NASCAR Cup Series season. This collaboration includes a three-race primary sponsorship for Ricky Stenhouse Jr. and the No. 47 Chevrolet.
Details of the Sponsorship
On February 1, 2026, Chef Boyardee will debut its branding on the No. 47 Chevrolet during The Clash at Bowman Gray Stadium. The sponsorship will also appear in the Daytona 500 on February 15, wrapping up at Talladega Superspeedway on April 26.
Team and Brand Commitment
- Chef Boyardee has been a significant partner for over a decade.
- The brand is tied to Stenhouse’s success, particularly at Daytona and Talladega.
- Ricky Stenhouse Jr. expressed enthusiasm about representing Chef Boyardee.
Brynwood Partners, the parent company of Chef Boyardee, has consistently supported Stenhouse throughout his NASCAR journey. CEO Henk Hartong emphasized the brand’s excitement to return to major races, hoping for Stenhouse to achieve further wins.
Engagement Activities
The sponsorship will include various marketing efforts to connect Chef Boyardee with NASCAR fans. Initiatives will feature:
- On-car branding and team asset promotion.
- Digital and social media activations.
- Behind-the-scenes content to engage fans.
Stenhouse’s Career Overview
At 38, Stenhouse has made 475 starts in the NASCAR Cup Series, securing four victories. His wins include two each at Daytona International Speedway and Talladega Superspeedway.
In 2025, he showed promising potential but faced challenges, resulting in a 30th place finish in the championship standings. As the 2026 season approaches, Stenhouse aims to improve on last year’s results and seize opportunities presented by the Chef Boyardee partnership.
