Tommy Hilfiger Becomes Global Partner of FC Liverpool
Tommy Hilfiger, the renowned American premium fashion and lifestyle brand, has announced its official global partnership with Liverpool FC. This collaboration marks Tommy Hilfiger’s first engagement with a football club and aims to develop a modern expression of the team’s wardrobe.
Partnership Overview
The partnership will see Tommy Hilfiger collaborate with both the men’s and women’s teams of Liverpool FC. This includes tailored outfits for players and key coaching staff. The agreement also features curated collections of Tommy Hilfiger merchandise, encompassing apparel, denim, accessories, and footwear.
Collection Features
- Apparel: Custom outfits for players and staff.
- Denim: Stylish jeans and casual wear.
- Accessories: Complementary items to enhance outfits.
- Footwear: Unique shoes matching team aesthetics.
These collections will be highlighted in various campaigns, selected match days, and seasonal storytelling, targeting the fusion of New York’s preppy heritage with the essence of Anfield.
Key Players Involved
Notable players participating in this partnership include:
- Virgil van Dijk (Captain)
- Dominik Szoboszlai
- Florian Wirtz
- Conor Bradley
- Hugo Ekitike
- Gemma Bonner (Women’s Team)
- Leanne Kiernan (Women’s Team)
Celebration of Collaboration
To commemorate this partnership, a prominent “Tommy” flag, the largest ever produced, was unveiled at Anfield. This flag features the co-branding logo and will also serve a charitable purpose, as the material has been donated to the Silly Goose Foundation.
Tommy Hilfiger’s Sports Legacy
With a rich legacy in sports over 40 years, Tommy Hilfiger has previously partnered with teams and events across various sports, including Formula One, sailing, golf, skiing, and tennis. The brand has collaborated with renowned athletes such as Thierry Henry, Rafael Nadal, and Lewis Hamilton.
This partnership with Liverpool FC signifies Tommy Hilfiger’s strategic entry into the world of football, aligning fashion with the strong traditions and values embodied by the club.
