New GOG Owner Aims to Outpace Steam and Challenge DRM Policies

Recently, GOG, the DRM-free gaming platform, underwent a significant transition with its acquisition by Michał Kiciński, one of the co-founders of CD Projekt RED (CDPR). This sale occurred just after Christmas and marks a new chapter for GOG, known for its dedication to classic game distribution.

Background of GOG and Acquisition Details

GOG, originally named Good Old Games, was established in 2008 by CD Projekt RED. Kiciński co-founded CDPR in 1994 and departed over a decade ago. Under CDPR, GOG maintained a focus on classic titles but expanded its catalogue to include newer games like the controversial *Horses* from Santa Ragione.

Reason for Sale

• CD Projekt initiated the sale due to differing strategic directions.
• GOG’s financial performance has been less robust, reporting net profits of only 0.6% for 2024.
• Kiciński believes the sale was a strategic decision rather than purely financial.

Kiciński emphasized the growth opportunities within GOG and noted that competition against platforms like Steam could be advantageous for GOG, despite Steam holding over 80% of the market share.

Vision for GOG’s Future

In his role as the new owner, Kiciński aims for GOG to leverage its unique identity and strengths. This includes a commitment to preserving classic games while enhancing its infrastructure and content offerings. Kiciński aims to focus on what GOG does well without trying to replicate other platforms.

Challenges in Competing with Steam

Although GOG faces challenges against Steam, it aims to enhance user experience with better software and services. The company’s mission continues to emphasize the importance of accessibility and discovers products that resonate with gamers seeking classic and independent titles.

Commitment to DRM-Free Gaming

A core principle for GOG is its unyielding stance against DRM (Digital Rights Management). Kiciński advocates for gamer rights, allowing players to enjoy purchased titles without online activation restrictions. This commitment addresses the increasing concerns regarding user rights in the gaming industry.

Financial Outlook and Future Development

Despite historically low profitability, Kiciński envisions a healthier financial future for GOG. The company is not under immediate pressure to repay substantial loans, providing it the leeway to establish its presence in the gaming market.

Potential for Game Remasters and New IPs

Future plans include possibly acquiring older intellectual properties (IPs) and remastering classic games, akin to what Nightdive Studios is doing. While GOG aims for growth, specific strategies remain under discussion as Kiciński and his team explore paths that build on the company’s heritage.

With GOG now independent, Kiciński’s vision and commitment to core values set the stage for a potentially dynamic future. By focusing on unique offerings and preserving gamer rights, GOG could carve out a niche that resonates with an expanding audience of retro and independent gaming enthusiasts.