HBO Max Expands to Germany, Italy with New Series and Sports Events

HBO Max, a premier global streaming service, has expanded its reach to several new European markets. Starting January 13, 2026, viewers in Italy, Germany, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece can now download the HBO Max app. This expansion places HBO Max in over 100 countries worldwide.

Streaming Availability and Partnerships

In addition to direct-to-consumer access, HBO Max will offer various bundled subscription options. Key partnerships in different countries include:

• Germany: Available through RTL+, waipu.tv, and a bundled subscription option.
• Italy: Available through TIM and Amazon Prime Video.
• Switzerland: Offered through Sunrise and Swisscom.
• Israel: Accessible via Hot and Yes.
• Greece: Continued availability through Vodafone.

Upcoming Content Launches

As part of its launch, HBO Max has lined up an impressive roster of shows and events for subscribers:

• New Series: “One Battle After Another,” “A Knight of the Seven Kingdoms” (launching January 19), and “Industry” season four.
• Returning Favorites: “The Pitt” season two and “Heated Rivalry.”
• Sports Events: The Australian Open starting January 12, and the Olympic Winter Games in Milan from February 6-22, 2026.
• Local Productions: “Portobello” and “Banksters” debuting in February, along with new Italian content expected later in the year.

Exclusive Programming Details

The service promises a wide array of titles, including popular TV series such as:

• “House of the Dragon”
• “The Last of Us”
• “Euphoria”
• “Friends”
• “Game of Thrones”

In addition, movie enthusiasts can look forward to thrilling titles like “Dune,” “The Batman,” and the “Harry Potter” series.

Future Prospects and Plans

JB Perrette, CEO of Warner Bros. Discovery, expressed excitement about this expansion into significant European economies. The next step for HBO Max will be launching in the UK and Ireland by the end of March 2026, completing its rollout across Europe.

HBO Max offers three subscription tiers: Basic with Ads, Standard, and Premium, catering to various customer needs. Subscribers can access the platform via major devices and online through HBO Max’s website.

Warner Bros. Discovery reported a total of 128 million global streaming subscribers as of Q3 2025, highlighting the service’s growth and popularity.