LIV Golf’s Iron Heads GC Rebrands as Korean Club, Embracing K-Culture Ambitions
LIV Golf’s Iron Heads GC has officially rebranded as the Korean Golf Club, reflecting its ambitions to embrace K-Culture. This transformation highlights Korea’s rising influence in various domains, including music, fashion, and entertainment, as it steps onto the global golf stage.
Korean Golf Club: A New Identity for a New Era
The rebranded Korean Golf Club signifies a bold intention to reshape traditional golf. The initiative aims to elevate the entertainment aspect of the sport, offering memorable experiences that extend beyond the golf course. Fans can expect this fresh identity to manifest through new competitions, apparel, digital platforms, and fan engagement strategies starting with the 2026 LIV Golf season.
LIV Golf Korea: A Historic Event
LIV Golf has made significant strides in the Korean market, illustrated by the inaugural LIV Golf Korea. This event took place in May 2025 at the Jack Nicklaus Golf Club Korea, located in Incheon. It showcased a world-class lineup of elite players and was presented by Coupang Play, which served as the exclusive broadcast partner in South Korea.
- Event Date: May 2025
- Location: Jack Nicklaus Golf Club, Incheon
- Presenting Partner: Coupang Play
The event was more than just a golf tournament; it featured a festival atmosphere highlighted by a performance from K-pop superstar G-Dragon. Other notable artists, including IVE, Dynamic Duo, Gummy, and KiiKii, also contributed to a vibrant experience that blended sports with music and culture.
Upcoming 2026 LIV Golf Season
The upcoming 2026 LIV Golf season promises to be the most extensive yet, with 14 events spanning ten countries across five continents. The season will kick off from February 4 to 7, 2026, at the Riyadh Golf Club in Saudi Arabia. This new global schedule aims to enhance fan engagement through innovative, entertainment-focused events.
- Total Events: 14
- Countries involved: 10
- Continents covered: 5
While 11 of the 14 venues have been announced, two locations are still to be revealed. Fans eager to attend can purchase tickets for the 2026 season through the LIV Golf website, ensuring access to this exciting new chapter in golf.
