Developer Removes Steam Game After Girlfriend Criticizes AI Usage
An indie game developer has announced the removal of his title from Steam after a personal critique regarding the use of AI technology. The game, titled Hardest, is a free-to-play roguelike card game that incorporates Rock Paper Scissors mechanics with additional features like time manipulation and tsunami summoning.
Details About the Game and Its Release
Hardest was launched on Steam on July 1, 2025. The developer, known as Eero Laine, has decided to delist the game by January 30, 2026. This decision stems from criticism regarding the use of AI-generated illustrations in the game.
Developer’s Perspective on AI Usage
Laine initially saw no ethical concerns in using AI for creating game assets. However, he revealed that his new girlfriend raised significant doubts about generative AI’s impact, prompting him to rethink his approach. He expressed regret about using AI tools, noting:
- He believed AI-generated assets were free and accessible.
- He now realizes the negative effects of AI on the economy and the environment.
- He feels the presence of AI in his game could mislead investors in the AI industry.
Laine stated, “Ethically, the only logical decision is to delete the game from Steam. The girl I’ve been dating for a month made me realize this.”
Regulations Surrounding AI in Games
Since 2024, Steam has implemented regulations requiring developers to disclose the use of generative AI in their games. This information is prominently displayed in the ‘AI Generated Content Disclosure’ section of each game’s store page.
Trends in AI Disclosure on Steam
A recent analysis highlighted a significant increase in the number of games disclosing AI usage on the platform. In the first half of 2025 alone, close to 8,000 titles reported the use of generative AI. This figure starkly contrasts with approximately 1,000 disclosures made throughout the entire year of 2024.
Laine’s decision marks a notable point in the ongoing discussions surrounding the ethical implications of AI in the gaming industry, reflecting growing awareness and concern among developers and players alike.
