PrizePicks Teams Up with Lynch, Devine to Address Excessive Commercials
PrizePicks, a prominent sports entertainment platform in North America, has unveiled a new commercial featuring Marshawn Lynch and Adam Devine. The ad targets ad fatigue during the football postseason, aiming to cut through the clutter of excessive commercials that fans often encounter. Developed with advertising agency Preacher, the campaign promotes a more straightforward and enjoyable sports experience.
Addressing Ad Fatigue with Humor
Mike Quigley, Chief Marketing Officer at PrizePicks, expressed the need to focus on what fans truly care about during the playoffs. “By this point in the season, sports fans have seen just about every gimmick imaginable,” Quigley stated. The commercial humorously critiques the industry’s flashy promotions while emphasizing PrizePicks’ commitment to its users.
Dynamic Duo in Action
Lynch and Devine appear in the commercial navigating a studio filled with past promotional stunts. They expertly sidestep the distractions, spotlighting PrizePicks’ user-friendly features. This includes access to Daily Fantasy Sports options, such as Player Picks, and its new prediction markets featuring Team Picks—all available on a single app.
Innovative Features for Sports Fans
- Daily Fantasy Sports offerings
- Team Picks prediction markets
- The Feed and Early Exit features
These features position PrizePicks as a top choice for fans throughout the postseason, ensuring an engaging experience.
Commitment to Compliance and Responsible Gaming
As PrizePicks expands its operations nationwide, the company remains dedicated to high standards of compliance and responsible gaming. In 2025, it received iCAP accreditation from the National Council on Problem Gambling (NCPG), making it the first fantasy sports operator to achieve this certification.
About PrizePicks
Headquartered in Atlanta, Georgia, PrizePicks stands out as the leading sports entertainment operator in the United States. It offers innovative, skill-based fantasy games that captivate sports fans across more than 45 jurisdictions. PrizePicks is committed to enhancing the sports experience for all participants.
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