Jackson Hewitt Launches ‘Refund Jeans’ with Big Pockets for Tax Returns
Tax preparation company Jackson Hewitt has unveiled an innovative campaign called “Refund Jeans.” This initiative is designed to emphasize the need for customers to have deeper pockets to accommodate the extra funds from their tax returns this year.
Introducing Refund Jeans
Jackson Hewitt’s “Refund Jeans” are real denim jeans available for both men and women. Their design features oversized pockets, aptly suited for holding large tax refunds. The campaign is positioned around a sweepstakes, encouraging social media engagement to promote the initiative.
How to Enter the Sweepstakes
The promotional campaign runs until February 15. Participants can enter a contest on Instagram by following these steps:
- Like the “Refund Jeans” post.
- Share how they would spend their largest tax refund.
- Tag a friend, and use the hashtags #BigRefundEnergy and #SweepsEntry.
Each week, Jackson Hewitt will select 25 winners from participants, making it an engaging way to attract attention on social media.
Promotion of Tax Refund Advance
This campaign also highlights Jackson Hewitt’s expanded Tax Refund Advance loan feature. Approved clients can receive up to $3,500 on a prepaid card or directly deposited into their bank accounts. This option allows customers to access funds without having to wait for their federal tax refund.
Customers can apply for this loan at any Jackson Hewitt location or at kiosks within Walmart stores.
Building a Social Media Presence
In addition to the sweepstakes, Jackson Hewitt is collaborating with influencer partners on platforms like Instagram and TikTok to boost the campaign’s reach. This strategy aims to engage younger audiences and enhance brand visibility.
Competitive Landscape
This marketing effort comes amidst a competitive tax season, with rivals like Intuit’s Turbo Tax preparing for costly advertising campaigns, including their upcoming Super Bowl appearance.
Jackson Hewitt’s creative approach with the “Refund Jeans” campaign represents a budget-friendly strategy to increase customer interaction and brand awareness during this crucial period.
