SailGP Secures Multiyear Broadcast Deal with CBS Sports
SailGP has entered into a significant multiyear broadcast deal with CBS Sports, enhancing its visibility and coverage in the competitive sailing landscape. The formal announcement is set for Wednesday, marking a pivotal moment for the sailing circuit co-founded by Larry Ellison and Sir Russell Coutts in 2018.
SailGP and CBS Sports Partnership
This new agreement ensures CBS Sports will continue as the primary broadcaster for SailGP through 2027. CBS Sports has covered SailGP since its inaugural season in 2019 and will now provide over 50 hours of coverage annually for the Rolex SailGP Championship.
Details of the Agreement
- Broadcast Duration: The multiyear agreement extends through 2027.
- Annual Coverage: More than 50 hours are slated for each of the next two seasons.
- Audience Reach: Previous events, like The Race to Abu Dhabi, attracted nearly 3.5 million viewers.
Upcoming Events
SailGP’s 2026 season will launch with the Oracle Perth Sail Grand Prix, scheduled for January 18, 2026. CBS Sports will begin its coverage at 3 p.m. on the same day.
Impact and Future Expansion
Sir Russell Coutts, CEO of SailGP, expressed enthusiasm about this landmark deal. He highlighted that this extension signals continued growth for SailGP in the U.S. and globally. The partnership with CBS Sports has been vital in exposing the sport to a broader audience.
Furthermore, SailGP is actively seeking to expand its team lineup, with backing from investors. Notable celebrities, including Hugh Jackman and Ryan Reynolds, have joined the ownership group for the Australian team, Bonds Flying Roos, showcasing growing interest in the sport.
Quotes from Leadership
Dan Weinberg, executive VP of programming for CBS Sports, shared his excitement about the partnership, stating that CBS Sports is eager to enhance the experience for fans across the U.S. The collaboration aims to elevate the profile of SailGP and connect its electrifying racing to a wider audience.
