Betfred to Broadcast Ascot’s Clarence House Card After Media Rights Deal
Betfred has secured a deal to broadcast live action from Ascot’s Clarence House Card. This agreement comes after a media rights impasse, allowing customers at Betfred’s betting shops and online platforms to enjoy the races this weekend.
Background of the Media Rights Conflict
The conflict originated when the media rights agreement between Betfred and The Racing Partnership (TRP) expired at the beginning of the year. As a result, Ascot, along with other tracks under TRP, faced a broadcast blackout.
The Racing Partnership had significantly raised its fees, increasing costs for independent bookmakers by over 30%. This abrupt change hindered Betfred’s ability to provide its customers with viewing access to 21 racecourses.
Impact on Customers
- Betfred’s betting shop customers were unable to watch races from TRP tracks.
- Online customers experienced limited service, losing offers like best odds guaranteed.
Ascot, an important venue among the independent tracks such as Newbury and Chester, was eager for a swift resolution to the situation, particularly with races scheduled to resume.
Reopening of Broadcast Services
Although no official comments were made by the parties involved, reports indicate a breakthrough that allows for the broadcast of Ascot races. The Racing Post noted that several independent bookmakers had been operating under a temporary agreement to prevent a complete blackout.
Broader Media Rights Challenges
The rising cost of media rights is a growing concern for bookmakers. Previous disputes have seen major players like Flutter Entertainment’s Sky Bet and Paddy Power stopping early pricing for specific Arc track events in 2024.
The unexpected hike in media rights fees coincides with the tax increases proposed in the recent budget by Chancellor Rachel Reeves, adding further financial strain on bookmakers.
Historical Context
Betfred and Arena Racing Company (Arc) have experienced stand-offs regarding media rights historically, such as in 2017 when Betfred was unable to show any race footage in shops before a new agreement was finalized.
This latest resolution marks a pivotal moment for Betfred and its customers, ensuring the return of live race broadcasts at Ascot and providing essential services to betting enthusiasts.
