Sarah Hyland Shines in Albert Budgeting App Ad During NFL Playoffs
Albert, the budgeting and personal finance app, has unveiled a new advertising campaign featuring actress Sarah Hyland, best known for her role in “Modern Family.” This ad promotes Albert’s AI-powered financial assistant tool, Genius.
Sarah Hyland Stars in New Campaign
In the advertisement, Hyland interacts with the Genius assistant, demonstrating how it can address everyday financial situations. She requests a new budget and financial plan, expressing surprise when Genius reveals potential savings on a monthly bill. The brand aims to show how its AI technology can simplify financial management for users.
Advertising Details
The ad premiered during the NFL Playoffs on Fox, specifically during the game between the San Francisco 49ers and the Philadelphia Eagles. This strategic timing targets a vast audience while associating Albert with an exciting sporting event.
Campaign Objectives
- Highlight the benefits of the Genius financial assistant tool.
- Encourage subscriptions at a cost of $39.99 per month.
- Shift marketing focus from performance-driven strategies to celebrity endorsements.
According to Albert, this initiative represents a significant pivot in their marketing approach, transitioning towards more recognizable brand representatives. The ad will continue to be shown across both broadcast television and streaming platforms in the upcoming weeks, particularly during future NFL Playoffs.
Brand Strategy and Partnerships
The campaign is part of Albert’s broader strategy to increase market visibility and enhance brand identity. Recently, the company has also partnered with the WNBA, indicating a commitment to engage with diverse audiences.
A spokesperson for Albert emphasized that the new advertisement aims to establish a distinct brand voice and lays the groundwork for future cultural engagement efforts.
