Sarah Hyland Headlines Albert Budgeting App Ad During NFL Playoffs
Albert, a budgeting and personal finance app, has enlisted actress Sarah Hyland to promote its AI-powered financial assistant, Genius. Known for her role in “Modern Family,” Hyland appears in a new advertisement that demonstrates how the Genius tool can assist users with their financial needs.
Sarah Hyland Stars in Albert’s New Campaign
The ad features Hyland interacting with Genius, requesting a budget and financial plan. She is pleasantly surprised when the tool identifies potential savings on her monthly bills. This engaging portrayal aims to highlight the practical benefits of the app’s subscription service.
Subscription Details and Marketing Strategy
The monthly subscription for Albert’s services is priced at $39.99, a detail subtly mentioned towards the end of the ad. This pricing could impact the perceived value, as the app promotes significant savings. The campaign represents a strategic pivot for Albert, moving from traditional performance marketing to celebrity-driven promotions.
- Actress: Sarah Hyland
- Product: AI-powered financial assistant, Genius
- Ad Debut: NFL Playoffs, San Francisco 49ers vs. Philadelphia Eagles
- Subscription Cost: $39.99 per month
- Marketing Shift: From performance marketing to celebrity endorsements
The advertisement debuted on Fox during a high-profile NFL playoff game and is set to air across various platforms in the coming weeks. Albert aims to establish a stronger cultural presence through this campaign, which accompanies a broader increase in marketing initiatives, including a new partnership with the WNBA.
With this move, Albert seeks to build a more recognizable brand identity while emphasizing the value of its services. The future of the campaign looks promising as it engages with a wide audience during popular sports events.
