Russell & Bromley’s Decline: Discover Five Alternative British Brands
The history of Russell & Bromley, a notable British footwear brand, began in 1873. Shoe-maker George Bromley married Elizabeth Russell, the daughter of a leather manufacturer. Together, they combined their businesses and opened stores throughout the south-east of England.
Shift in Focus and Expansion
During the mid-20th century, Russell & Bromley altered its business strategy. The company transitioned from producing affordable everyday shoes to offering luxury-adjacent products. In 1947, they opened a high-profile store on New Bond Street. This change led to the closure of branches in less affluent coastal areas.
Current Presence and Pricing
Today, Russell & Bromley operates 37 boutiques. These stores are predominantly located in London, major regional hubs, and affluent commuter towns. The brand’s pricing strategy reflects its luxury positioning, with shoes and boots ranging from £200 to £450.
Five Alternative British Brands to Consider
For shoppers seeking footwear options beyond Russell & Bromley, several alternative British brands are available. Each of these brands offers unique styles and quality products:
- Clarks: Renowned for comfort and durability, Clarks provides a wide range of everyday shoes.
- Dr. Martens: Known for its iconic boots, offering both style and resilience.
- Joules: Specializes in stylish and functional footwear, particularly for outdoor activities.
- Hush Puppies: Focuses on casual, comfortable shoes perfect for everyday wear.
- Ted Baker: Offers fashionable and trendy footwear, targeting a slightly younger demographic.
These brands provide varied styles and price ranges, catering to different consumer needs and preferences.
