Riz Ahmed’s Prime Video Comedy ‘Bait’ Unveils First Look
Prime Video has unveiled first-look images of Riz Ahmed’s highly anticipated comedy series, *Bait*. Serving as the star, writer, and showrunner, Ahmed takes center stage in this six-part series that follows the life of Shah Latif, a struggling actor.
Overview of *Bait*
The narrative centers on Shah Latif, whose career hinges on a pivotal audition for the role of James Bond. Over four tumultuous days, Shah’s life unravels as he contends with public scrutiny from his family, ex-lover, and the world around him. They all weigh in on whether he is fit for the iconic spy role.
Release Date
*Bait* is set to premiere globally on Prime Video on March 25.
Key Cast Members
- Riz Ahmed as Shah Latif
- Guz Khan as Zulfi
- Sheeba Chaddha as Tahira
- Sajid Hasan as Parvez
- Aasiya Shah as Q
- Weruche Opia as Felicia
- Ritu Arya as Yasmin
Production Details
*Bait* is executive produced by Riz Ahmed alongside Allie Moore for Left Handed Productions. Jake Fuller represents Jax Media, which is also involved in the production, along with Amazon MGM Studios. Ben Karlin joins the project as executive producer and co-showrunner.
Riz Ahmed’s Career Highlights
The 43-year-old Ahmed gained fame through his performance in *Nightcrawler*, featuring Jake Gyllenhaal. He also starred in the critically acclaimed *Rogue One: A Star Wars Story*. Ahmed’s talent earned him an Emmy award for his role in HBO’s *The Night Of* in 2016 and an Academy Award nomination for *Sound of Metal* in 2019. Additionally, his short film *The Long Goodbye* won the Oscar for Best Live Action Short in 2021.
In 2025, Ahmed appeared in a contemporary adaptation of *Hamlet*, set in London.
Anticipated Content
Fans can expect a unique mix of humor and drama in *Bait*, making it one of the most anticipated releases on Prime Video. The initial clip, shared by the streaming service, showcases the comedic tension as Shah’s family navigates public speculation about his potential role as Ian Fleming’s famed spy, adding an engaging layer to the show’s narrative.
