Netflix Unveils New Live Voting Feature

Bassyonni

ago 2 hours

Netflix is set to introduce an innovative live voting feature that will enhance viewer interaction with live content. This new option will debut during the premiere of the streaming platform’s upcoming talent show, “Star Search,” which takes place on January 20.

Details of the Live Voting Feature

Subscribers can engage in live voting through multiple methods, including:

Using a TV remote.
Utilizing the Netflix mobile app.

Participants will have the opportunity to select from multiple-choice options or rate performances using a five-star scale. The voting will occur in real-time, making the viewing experience more interactive.

Global Availability

Netflix confirmed that this feature will be available worldwide. Following the set voting timeframe, any votes cast after the limit will not be counted. This means that viewers watching the show after the live event will miss out on participating.

Background of Live Voting

The concept of live voting was first tested in August 2025 during “Dinner Time Live with David Chang.” Elizabeth Stone, Netflix’s Chief Technology Officer, announced during a TechCrunch event in 2025 that the live voting feature would be available to a larger audience soon.

Vision for Interactive Content

Stone emphasized the importance of making content interactive. She stated that viewers would feel more connected to the performances and could influence outcomes directly from their devices. This launch marks a significant step towards merging live content with viewer interactivity.

Netflix’s Focus on Live Content

Netflix has increasingly embraced live programming, offering shows such as “Everybody’s Live with John Mulaney” alongside high-profile sports broadcasts, including special events from the NFL and WWE. This new feature aims to blend the excitement of live content with the engagement of viewer participation, further enriching the user experience.

Conclusion

With the introduction of the live voting capability, Netflix is not only enhancing viewer engagement but is also pioneering new ways to make content consumption more interactive. Subscribers can look forward to a more immersive experience when “Star Search” premieres on January 20.